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A new book by Professor Samantha Vanderslott of the University of Oxford, Pro-vax, is set to redefine how we think about vaccination by spotlighting a critical but often-overlooked force: pro-vaccine activism.

Professor Vanderslott, an expert in the politics of vaccination, moves beyond the usual "pro" versus "anti" vaccine debate to examine the social and political dynamics that promote vaccine acceptance. She  delves into the strategies, achievements, and challenges faced by pro-vaccine advocates, offering an inspiring and nuanced perspective on their vital contributions.

The book blends historical research, qualitative analysis, and accessible storytelling to explore how these vaccine advocates influence public attitudes, shape health policies, and inspire community action. Through this lens, Professor Vanderslott not only highlights their underappreciated efforts but also provides practical insights for healthcare professionals, public health advocates, and academics striving to build vaccine confidence.

In discussing her motivation for writing the book, Professor Vanderslott said:

“Vaccination is both a social activity on a grand scale and an experience that is very personal and individual. Add to the mix the understanding of vaccination in culture, the media, and others around us in society, and attitudes to vaccination become complex.

For a long time, the concentration has been on attitudes to vaccination by those who are in opposition (the ‘anti-vax’), neglecting the majority who are supportive. This book aims to reconsider vaccination as a phenomenon from the perspective of those who are ‘pro-vax’, who actively support and vocally promote vaccines.”

Professor Heidi Larson, Department of Infectious Disease Epidemiology, London School of Hygiene and Tropical Medicine praised the book, stating:

“Pro-vax sheds light on the essential but often overlooked dimension of positive activism in a challenging environment. It’s a thoughtful and well-written exploration of the people and movements driving vaccine confidence.”

With its timely message and insights, Pro-vax is set to become a key resource for those working to improve vaccine uptake and foster a better understanding of the social forces that shape public health.

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